to remove filtersShine Communications becomes the latest agency to scrap AVEs
18 Aug 2011 | by Nikki Wicks
and online. PR professionals met at an AMEC conference in Barcelona more than a year ago to agree ...
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The PRWeek Best Places to Work survey 2011
22 Sep 2011 | by Kate Magee
Dubrovnik, Lisbon and Barcelona. Holiday days are generous, with up to 36.5 days depending on length ...
Ogilvy Australia ditches AVEs
29 Jul 2011 | by Sara Luker
long'. More than a year ago PR professionals met at an AMEC conference in Barcelona to agree ...
Life after AVEs - The value debate rumbles on
06 Jul 2011 | by Kate Magee
in during the second European Summit on Measurement in Barcelona. This June, a similar group of more than ... says: 'I have heard some say that the agenda in Lisbon was not as powerful as Barcelona. It shouldn ... about figuring out how to apply the Barcelona principles.' There are ways to measure the success ...
From prweek.com/uk: Feedback - Should we replace AVEs with a different tool?
01 Apr 2011
. The Barcelona Principles guide the industry in the right direction and assist it in moving away from the tails ...
Opinion: For Your Diary
04 Feb 2011
- 13 Feb: BAFTAs Royal Opera House, London. Jonathan Ross hosts and The King's Speech leads the nominations with 14, followed by Black Swan with 12. - 14 Feb: Mobile World Congress opens Barcelona, Spain. The world's largest event for the mobile industry featuring keynote speakers from Intel, Microsoft and Nokia ...
Year in review: 2010 A year in comms
16 Dec 2010 | by Cathy Bussey and Kate Magee
- EasyJet, for cancelling a flight to Barcelona full of hacks, bloggers and PROs heading to Mobile World ...
From our readers: PR industry has not learnt from the past
01 Oct 2010
in Barcelona (Features, 20 August), I read revelations such as the need to 'set goals', measure outcomes rather
AMEC pledges to replace AVE with new measurement tool in six months
19 Aug 2010 | by Cathy Wallace
Summit on Measurement in Barcelona in June, seven key principles of measurement were agreed. ...
Measurement: What next for measurement?
18 Aug 2010 | by Kate Magee
The seven key principles agreed at Barcelona's European Summit on Measurement are set to consign...European Summit on Measurement in Barcelona. The leaders of five global professional measurement ... . The COI's PR and client director Oliver Hickson, who attended the Barcelona conference, says this measure ... ,' he says. Hickson believes the most pleasing thing to have emerged from the Barcelona principles ...
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