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FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

21 Apr 2000 | by STEPHANIE FRANCE

management. BT SUPPORTS COMMUNICATION AT THE HEART OF THE COMMUNITY Communication is the common thread running through the various social responsibility programmes run by telecoms giant BT. With a 14-year history, the BT Swimathon is its longest-running project. The event takes place ...