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Peter Holt: Why does the Government still want us to pretend we live in the 19th Century?

16 Mar 2011 | by Peter Holt

, mature or fetish lines only 60p per minute from a BT landline). Not just full page statutory ...

Danny Rogers: Rebranding Brown is a challenge too far

10 Jun 2009 | by Danny Rogers

's reincarnation as BT, to huge expense and fanfare, a decade previously. Back then, one may have been able ...

LEADER: Too early to drink to the UK’s CR success

04 Jul 2007 | by Danny Rogers

Naughtie joked would make his dog jealous ) were dished out to some of our biggest corporate brands: BT ...

LEADER: Graphic illustration of a defensive mess

06 Jun 2007 | by Danny Rogers

the outcry over BT s piper logo? The British psyche is such that we attack anything launched at us ...

Paul Murphy: Reputation reveals its monetary value

05 Jan 2006 | by Paul Murphy

You see palpable value being created via shrewd marketing and brained-up PR – value that is quantifiable in the shape of rising share prices. Take BT: four years ago it was in trouble and its mobile phone business – then called BT Cellnet – was spun off as a separate company. MMO2 was an instant ...

 

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