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Opinion: From our Readers - What do CSR reports actually achieve?

's disappointing to see the categories being awarded. When I worked on the first BT CSR reports back in the early ...

Top PROs to pitch ideas

The in-house gurus will present at PRWeek's 'PR on the Edge' conference on 28 May. The crowd will vote for the best of the ten-minute presentations. Virgin Atlantic's Paul Charles will argue that PROs need to pay more attention to social media, while BT Retail's Mike Love will say the profitability ...

Climate campaign 'could be huge'

the zeitgeist in the same way as Make Poverty History,' she said. BT Retail director of comms and social ...

City & Corporate: Companies make a virtue of doom

, which said 2,000 jobs would go, and BT planned to shed 10,000 jobs by next April. Its shares went up too ... on the way up. Most observers think the BT statement looks more dramatic than it is. Several thousand people ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Media: See news through the eyes of a child

BT Speaking Clock when the show ran a competition to find a child to become the temporary voice of the BT Speaking Clock. 'Their ideal story scenario doesn't involve adults at all,' he says. Newsround ... . In the minute after a 30-second Newsround piece on the BT Speaking Clock, the clock received more than 21 ...

Healthcare: Pharma firms set to ride out recession

squeeze, with client BT Global Services slashing its fees by more than ten per cent. But Martin Ellis ...

Flack

2. The time sponsored by Accurist is... fleeting. The British watchmaker is to end its 22-year sponsorship of BT's Speaking Clock. Instead it has brought in the PR Office to launch an online version where members of the public tell the time. 3. Project Beard Monkey has kicked off at Geronimo Communications ...

Technology: The Week in Technology

Motive, the web and software development company, has handed its trade account to ITPR, the b2b Surrey-based tech and telecoms PR consultancy. The company's clients include BT, Jessops and Orange. The four-person team at ITPR will focus on raising Motive's profile in retail, hospitality and travel ...

Awards: PRWeek Awards 2008 finalists

2008 MARKETING COMMUNICATIONS: BUSINESS Fishburn Hedges, Kazoo, Octane for BT Business Small ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

Launched in April 2007, BT Business's Wi-Fi-enabled smartphone, Office Anywhere, gives users...Campaign : BT Business Urban Beach Client : BT Business PR Team : Fishburn Hedges ... as they would be at their desk. Last summer, BT Business turned to its retained agency, Fishburn Hedges ... with the product. To ensure the BT brand and key messages regarding business productivity and flexible working ...

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