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City & Corporate: Companies make a virtue of doom

, which said 2,000 jobs would go, and BT planned to shed 10,000 jobs by next April. Its shares went up too ... on the way up. Most observers think the BT statement looks more dramatic than it is. Several thousand people ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

WonderBra Eva Herzigova 51 BT Bob Hoskins ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

transponder, explains Harry Formosa, senior product manager, video, audio and data broadcasting at BT ...

NEWS: Engineering says YES to cleaning its image

like BT, British Gas, BP, Nuclear Electric and the DTI to execute the PR drive, which may include ...

NEWS: Dewe Rogerson picks up Mediaset flotation

. The agency is also advising BT, reported to be considering taking a three per cent stake in Mediaset ...

NEWS: STOP PRESS

Jane Atkinson, PR adviser to the Princess of Wales, and Robin Courage. EPPA to advise BT in Europe once again BT has reappointed its incumbent European public affairs agency, European ...

FOCUS: Smart ways to get the picture

study: BT encourages people to spend a penny The challenge: to produce a photograph publicising ... weekend calls. The picture had to be geared towards the marketing press and BT s in-house magazine. Solution: BT wanted to promote the marketing story behind the penny-a- minute pricing initiative ...

 

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