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Lessons from The GREAT Campaign

And guess what? Not much has changed. In local government and health in particular, the closer crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ...

Healthcare: The Week in Healthcare

Walsh, a bespoke data health intelligence service. This will form part of Chime's healthcare division, Open Health, providing services such as evidence analytics. Pegasus has won a six-figure campaign for health, beauty and wellbeing device manufacturer HoMedics following a five-way pitch. The campaign runs ...

Public Sector: The Public Sector Week

in to advise health and social care services in Somerset on a project seeking to integrate NHS health services ...

Public Sector: Scotsman in 'spin' apology

The correction came after The Scotsman covered a contract worth up to £4m, calling it an effort to bring in 'private spin doctors' and a 'private PR firm'. It followed a notice being put out on behalf of 250 public sector bodies in Scotland, including the Scottish Government, health boards and the police ...

Healthcare: On the Agenda - Statins advised for the over-50s

A study funded by the British and Australian medical research councils and the British Heart Foundation (BHF) has found statins cut the risk of heart attacks and strokes by a fifth, regardless of the health of the person taking them. About the study The research suggested that the benefits of taking ...

Healthcare: On the Agenda - Bid to reduce falls among the elderly

quarter of ambulance call-outs. The Department of Health had estimated a falls prevention strategy could ... from the report, which were picked up by other health practitioners. Media coverage The report was covered by Telegraph Online, BBC online, the Press Association, Health Service Journal and local press ...

Healthcare: The Week in Healthcare

as an account executive for its health team. She previously worked at Woolley Pau Gyro. CCD has won a consumer ...

Astellas pain franchise awarded to Pegasus

another condition, such as a stroke, spinal cord injury or multiple sclerosis. Health professionals say ...

Public Sector: The Public Sector Week

said engagement would be down to local health boards. The Outer Hebrides Tourism Industry Association ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ...

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