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Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

bra available from a B cup. SECOND OPINION EDDIE MAY, MANAGING DIRECTOR, THREEPIPE With a ...

Xbox PR head Paul Fox to join Symantec

20 Feb 2012 | by Sara Luker

b2b company into a global consumer presence. In September Symantec parted ways with Speed ...

Media training: Shine in the media spotlight

18 Jan 2012 | by Kate Magee

, they just need information.' He also advises not letting your guard down with trade or b2b media. 'National journalists always read the trade press, and an ambitious b2b journalist can make a name ...

TripAdvisor hires Edelman to handle its UK comms as it takes on critics

24 Nov 2011 | by Sara Luker

The appointment comes as the website is under investigation by the Advertising Standards Authority, following a complaint about its reviews by online reputation management specialist KwikChex. Edelman won the account after a pitch process revealed on prweek.com/uk and will work across a digital, corporate, b2b ...

Recruitment - Desperately seeking account managers

24 Nov 2011 | by Joe Lepper

difficulties of recruiting account managers, says Susanna Simpson, managing director of b2b specialists ...

Man Bites Dog

15 Nov 2011

and development to ensure we develop pedigree PR specialists. Our multi-talented pack of B2B PR consultants ...

Food and drink - J&B gets the party started in Cape Town

10 Nov 2011

Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South...Campaign J B Start A Party Client J B Whisky PR agency Cow PR Timescale June 2011 Budget 40,000 OBJECTIVES To position J B as a party whisky To engage online ... with eight J B markets to create pre-party buzz and invited media from each country to attend the event ...

Revolutionising business

03 Nov 2011 | by Dan Baxter, Text 100

Social media can help achieve the b2b dream of building loyal communities....One of the most common and infuriating questions directed at harassed b2b marketeers from ... the social boom was driven by consumers. But b2b marketing isn't far behind, and in many ways b2b offers even more opportunity. Decision-making in b2b is high-touch, due to complexity and cost. Compare buying ...

The rise of patient power

03 Nov 2011 | by Ritesh Patel, Chandler Chicco Companies

; no longer is there b2b or b2c type comms - it is people-to-people. We as an industry need to take a look ...

Exposure called in to handle UK launch of online film service Netflix

28 Oct 2011 | by Alec Mattinson

It is understood that Exposure won a four-way competitive pitch earlier this summer to handle the launch, announced earlier this week. Exposure will serve as Netflix s PR agency of record for the UK Ireland, handling consumer PR and b2b. The US company will expand into the UK and Ireland in early 2012 ...

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