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Foresters brings in Wriglesworth Consultancy to promote CSR efforts

25 Apr 2012 | by John Owens

be an element of B2B, with some trade activity undertaken. The account will be led by founder and CEO John ...

Goldman Sachs' secrecy to blame for Greg Smith outrage, say PROs

16 Mar 2012 | by Matt Cartmell

company delivers for its customers; (b) the majority of the staff are happy and well rewarded; and (c ...

Recruitment - Desperately seeking account managers

24 Nov 2011 | by Joe Lepper

difficulties of recruiting account managers, says Susanna Simpson, managing director of b2b specialists ...

Burson-Marsteller UK chairman Gavin Grant to take RSPCA chief exec job

19 Oct 2011 | by Matt Cartmell

Grant joined the agency as chairman of public affairs in 1999. He is returning to the RSPCA, where he was director of comms and campaigns between 1988 and 1991. A statement from B-M said that he ... leave at a time when B-M is very much on the up, with the most talented team of staff I have seen in my ...

Burson-Marsteller wins Augere wireless broadband brief

11 Oct 2011 | by Alec Mattinson

. Amanda Pierce, MD and chair of B-M s corporate practice, commented: Not only is Augere a rapidly ...

Sandra Macleod, Echo Research - The ABC of reputation

14 Sep 2011 | by Sandra Macleod, Echo Research

.com. Advocacy is at the heart of trust, which is the driver of behaviour. B is for Behaviour . Guy rightly ...

Edelman nets £300k global account for NorthgateArinso

28 Jun 2011 | by Alec Mattinson

the firm s US business. The wide-ranging brief encompasses corporate, consumer and b2b audiences ...

Peregrine shakes up internal structure to put clients first

04 May 2011 | by Nadirah Kaba

The corporate and b2b agency has also promoted two senior consultants to partner level. Peregrine's internal structure has historically been based around two teams - alternatives and mainstream asset management. It is now to restructure around clients by creating bespoke teams in accordance with client needs ...

Lucre launches B2B and corporate practice headed by Mark Jackson

14 Apr 2011 | by Matt Cartmell

Lucre is launching a dedicated B2B and corporate practice, offering clients the chance to test...of existing high profile B2B and corporate clients and a huge wealth of talent and expertise in this area. A ... Green and Maturity marketing director Kimball Baile. The launch of the B2B and corporate practice comes ...

Bacchus PR brought in to handle comms for London's Blakes Hotel

12 Apr 2011 | by Nadirah Kaba

April and now looks after its consumer, lifestyle and F B media campaigns. Sauce PR previously held ...

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