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The agency has won a four-way pitch to lead b2b and b2c campaigns centred on eating at work and the working environment. The five-figure PR drive will run with the theme 'Britain needs a workplace that works'. It will communicate the improvements the company has made in the health and quality of its ...
Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami. Copernik reports to B ... the Swiss company's infectious-disease treatments. In moving to B-M she joins a company that has just ...
of breakfast recipes. More than 15,000 schools got education packs, while pubs, restaurants, hotels and B Bs ...
year. But hasn't Merck just hired Burson-Marsteller? Yes, the US company has taken on B-M to help ...
component of the campaign two months ago using Ogilvy & Mather - like B-M an agency in the WPP group (PRWeek, 17 June). B-M global health practice chair Ame Wadler, based in the agency's New York office ...
of a campaign attracting negative headlines. B-M Brussels was manning a secretariat for lobbying group ... '. More than a year on B-M, which at the time threatened legal proceedings over the story, defends its ...
, Morgan is quick to point out the variety of business it handles, such as B2B work for Microsoft MSN ...
was the ad, they provided broadcast media with behind-the-scenes B-roll of the ad shoot itself. This further ...
stories. For G&B, for instance, its positioning as an organic and ethically sourced chocolate brand gives ...
, Cosmo Girl, B, Elle and Marie Claire, with products chiefly aimed at 'best buy' and celebrity 'get ... , The Sun and the Daily Mirror, and products appeared in B, More, Cosmo Girl, Kiss, Touch, Sneak, Closer ...
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