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Man Bites Dog

and development to ensure we develop pedigree PR specialists. Our multi-talented pack of B2B PR consultants ...

Marco Forato, Unum: Integration and education

Like many financial services companies we have traditionally been a b2b company. We primarily sell ... we have traditionally marketed like most b2b businesses, with glossy product and proposition ... this change? This change has happened because we've begun consumer marketing. We're primarily a b2b ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

, consumer, content and b2b; or by industry sector or skill set. Each division is then given its own P L ...

Michelle Mitchell, Age UK: All the tools in the armoury

, including Nationwide, Asda, M S, JD Wetherspoon and B Q. And we had influence in the corridors of power ...

Eulogy!

the agency's development in new and exciting ways." Phil B, senior account director, 10 years ...

Sandra Macleod, Echo Research - The ABC of reputation

.com. Advocacy is at the heart of trust, which is the driver of behaviour. B is for Behaviour . Guy rightly ...

Catherine May, Centrica: We need reasons to believe

packs, case studies and B-Roll - as convincing as possible; and second, we have to do what we can ...

 

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