15 Nov 2011
and development to ensure we develop pedigree PR specialists.
Our multi-talented pack of B2B PR consultants ...
11 Oct 2011
| by Marco Forato, Unum
Like many financial services companies we have traditionally been a b2b company. We primarily sell ...
we have traditionally marketed like most b2b businesses, with glossy product and proposition ...
this change?
This change has happened because we've begun consumer marketing. We're primarily a b2b ...
11 Oct 2011
| by Gordon Tempest-Hay, Blue Rubicon
, consumer, content and b2b; or by industry sector or skill set. Each division is then given its own P L ...
11 Oct 2011
| by Michelle Mitchell, Age UK
, including Nationwide, Asda, M S, JD Wetherspoon and B Q.
And we had influence in the corridors of power ...
20 Sep 2011
the agency's development in new and exciting ways." Phil B, senior account director, 10 years ...
14 Sep 2011
| by Sandra Macleod, Echo Research
.com. Advocacy is at the heart of trust, which is the driver of behaviour.
B is for Behaviour . Guy rightly ...
07 Apr 2011
| by Catherine May, Centrica
packs, case studies and B-Roll - as convincing as possible; and second, we have to do what we can ...