18 Oct 2002
| by GIDON FREEMAN
). He is a former chairman of B Q and later of Burson-Marsteller, as well as a former Kingfisher board ...
03 Aug 2001
| by MARK JOHNSON
with clients and pursue the specialist
route, say regional PR chiefs. B-M is a good example. The agency ...
. 'As a result, we grew across the
board.'
B-M's cause was helped by several huge wins the year ...
client 3Com, says
Rylance, with B-M focusing much of its effort on growing its business
with existing ...
03 Aug 2001
| by PAUL MCINTYRE
.
Burson-Marsteller's fortunes are fairly typical of the market as a
whole. B-M chief executive Varina ...
soft. B-M, Hill 20m). In announcing the initiative,
Ogilvy PR Asia-Pacific head Matthew Armstrong ...
03 Aug 2001
| by ADAM HILL
from Gulden B-M to the Young 1,201,950. It
used to have 80 per cent of its work in media relations ...
is home to a well-developed PR scene. As well as international
groups like B-M there are locals ...
23 Feb 2001
either get a cross-country bus along the B roads of Sussex or face a diversion through the edges ...
03 Sep 1999
| by DAVID MCCORMACK and MATTHEW BOYLE
Burson-Marsteller, Ogilvy PR Worldwide, Applied Communications
and Blanc and Otus.
Initially, B ...
closely together to ensure that the message is consistent,
said Claire Moran, managing director of C&B UK.
C&B joins AltaVista just as it announces the launch of next-generation
internet services ...
13 Aug 1999
| by DAVID MCCORMACK
in April, there was concern in the
parent company at B-M s finances. If they had not improved, Y&R would ...
12 Feb 1999
| by JULIETTE GARSIDE
.
B-M chief executive Chris Komisarjevsky said: The marketplace has
become increasingly cluttered over the last few years, so we felt it was
important to be more proactive in marketing B-M, he explained.
As part of the campaign, every B-M managing director will be given a
core speech about ...
04 Sep 1998
| by JENNIFER WHITEHEAD
.
Robert Merrill s tour generated the best coverage, including Man of the
Month in B magazine ...
15 May 1998
| by JEMIMAH BAILEY
Burson-Marsteller s parent company Young and Rubicam raised dollars
370 million with a share issue on the New York stock market on
Tuesday.
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