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Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

director for Europe, the Middle East and Africa. We work as a team, looking at the brief and deciding ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

, the Middle East and Africa. This involved meeting journalists and industry analysts and liaising with Motorola s agencies in South Africa, Greece and Italy. In the future, the new identity will form ...

 

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