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Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...

Shampoo brand Vosene calls in Focus PR for revamp

27 Apr 2012 | by John Owens

range of media and also include advertising work. Kenyon-Jones, who will be reporting to Vosene PR ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

capabilities, developed in her early years in advertising, have been described by former colleagues ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

affairs at the Internet Advertising Bureau, and Phil Sherrell, a partner at Bird Bird, answered ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

to capture people s imagination and build on the success of a TV advertising campaign last year ...

AA portrays patrol staff as heroes

29 Apr 2005 | by Richard Cann

.' The appointment of Red follows that of advertising agency Delaney Lund Knox Warren Partners, with an £18m advertising and marketing push set for May. Red won the account after a pitch against Lexis PR and Cohn ...

News Analysis: Ridicule to cool: the Skoda story

15 Apr 2005

standard' advertising and PR strategy that emphasised Skoda's price and automotive capabilities but didn ... its two-strong in-house PR team and bringing in Sputnik for PR and Fallon for advertising. Research ...

Healthcare PR: In whose opinion?

11 Feb 2005

-to-consumer advertising, the use of expert, independent support in PR campaigns has often proved invaluable. Hawkes even ... that drug companies are not allowed to advertise direct to consumers. As a result, they depend heavily ... placed upon PR companies to achieve what would otherwise be achieved by advertising,' he adds ...

Opinion: Pharma inquiry lacks understanding of PR

14 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com

Prior to Christmas, I observed the penultimate session at which members of the press and advertising and PR industries came under scrutiny. The issue being addressed was whether pharma exerted undue ... . The obvious lack of understanding of advertising and PR led to some moments of borderline farce ...

News Analysis: Judgement day for Big Pharma

07 Jan 2005

Richard Horton and Mike Paling, MD of healthcare advertising firm Paling Walters. The ongoing select ... raised at the sixth session included the peer review process, direct-to-consumer advertising and 'disease ...

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