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Campaign: Fashion/retail - Jigsaw hits new fashion heights

14 Nov 2008

Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house team ...

KFC bid to clean up image after high-profile attacks

20 Jun 2008 | by Clare O'Connor

anti-KFC ads that show a caricature of Colonel Sanders knifing a chicken. The Advertising Standards ...

Phones4u plans consumer hire

16 Sep 2005

advertising and marketing campaign in the run-up to Christmas.

Media relations: What The Papers Say - Edmonton fiasco dents Ikea image

18 Feb 2005

demand with heavy advertising and special offers in a deprived area: 'Does it pay to advertise?' (The ...

Corporate Rebrands: Surviving change

11 Feb 2005

confused. TV advertising featuring penguins ran last year to introduce the idea of the merged brand ...

News Analysis: Season of aggressive promotions

10 Dec 2004

'trading bloodbath'. These types of promotions are led by quick-turnaround advertising but PR has a part ... next year will kick off in January. Amid the high-profile advertising and headlines of price slashing ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

22 Oct 2004 | by Ian Hall

perception has been moulded by our advertising tone of voice. We are putting PR at the top of the agenda ... -brand in the throes of change. RESUME 1986 Trainee, WFO - Rotherham 1987 PR division executive, Moss Advertising ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

24 Sep 2004 | by Ian Hall

.co.uk. Wood says Moninski's advertising-planning pedigree, the corporate nous of director Guy Corbet, allied ...

News Analysis: McDonald's faces more obesity flak

17 Sep 2004

ban on advertising junk food to children, but the long-awaited Public Health White Paper is due later ...

Opinion: McDonald's PR takes an unhealthy turn

03 Sep 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk

, as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ... beefburger - don't ask me why) and McDonald's took out a rather pompous full-page advertisement ...

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