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Vodafone leads way on branded content

03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com

of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...

Phones4u plans consumer hire

16 Sep 2005

advertising and marketing campaign in the run-up to Christmas.

Siemens in Italian stunt for 3G phone

19 Aug 2005

content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...

Campaign: Mobile brand frames pictures with fashion - Promotion

13 May 2005 | by Mary Cowlett

Mail and OK!, with further regional interest from the Croydon Advertiser, Yorkshire Evening Post ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

. With no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight Communications ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

25 Feb 2005 | by Gareth Gore

Pages and Thomson Local. Objectives To generate advertiser interest in The Phone Book by raising ...

Technology: Gadget Revolution

27 Feb 2004 | by Adam Hill

, was based around print advertising, according to managing director Robert Fedder. 'We did have a PR agency ...

Profile: William Ostrom, The Number

10 Oct 2003 | by Tom Williams

.' Ostrom's emphasis on advertising is understandable, given that most people can recall 118-118 better than ...

Analysis: End of 192 escalates PR battle for market share

22 Aug 2003 | by Adam Hill

and say the two have to be inseparable. Whatever advertising you have, it has to be "PRable",' Ostrom ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

09 May 2003 | by Robert Gray

to guerrilla marketing agency BlueberryFrog, and its sister advertising agency StrawberryFrog. Objectives ... of this 'Dogvertising' push, interest was created by claiming there was a shortage of dogs available for advertising ... about large dogs as an advertising medium. Many of these pieces were illustrated by pictures of dogs ...

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