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Social Brands: How to be social

16 Feb 2012 | by John Owens

affairs at the Internet Advertising Bureau, and Phil Sherrell, a partner at Bird Bird, answered ...

CRISIS MANAGEMENT: Ready For Action

28 Nov 2003 | by Adam Hill

to the public via the media (including advertising announcements) and retailers. If the tampering will be a ...

TECHNOLOGY: Crackdown on Spam

14 Nov 2003 | by Mary Cowlett

promotions from advertisers. Most recently, Vodafone has addressed this issue by launching spam reporting ...

ABS names Brodeur as sole PR agency

14 Mar 2003

The B2B arm of catalogue giant Argos has consolidated its roster of PR, Marketing, advertising...Argos Business Solutions (ABS) has appointed tech PR firm Brodeur Worldwide in place of four previous incumbents. Brodeur has been briefed to develop and implement an integrated PR, advertising and marketing campaign to support ABS's business strategy, focusing on moving into the corporate purchasing area ...

INTERNATIONAL: USPS brings comms to the fore in multi-agency deal

01 Nov 2002 | by JOHN N FRANK

-Ewald for advertising. Total spending for the integrated programme could reach £65m. The USPS wants to tell Americans ... efforts - such as advertising - that will follow. Golin Harris staff across its network will work ...

Eulogy to assist MUTV in consumer and B2B work

23 Aug 2002 | by ED SHELTON

seeks to broaden its subscriber base and attract more advertising....aim of raising the channel's profile with media planners and securing more advertising. The agency ...

Merger of Warman & Bannister sees SNS expand group

15 Mar 2002

range of B2B marcoms services, including PR, advertising, design, new media, exhibition and event ...

CAMPAIGNS: Brand Awareness - Elitist dating agency takes first PR foray

23 Nov 2001 | by TARA STEVENS

through advertising, specifically classified ads, as it thought this would reinforce the stigma ...

August.One wins Monster B2B and consumer remit

12 Oct 2001 | by ED SHELTON

in advertising - it is more integrated than I have known before.' The agency will report to Monster ...

CAMPAIGNS: An intelligent repositioning for Romeike - Branding

01 Dec 2000 | by NICK PURDOM

advertising was placed in titles such as PRWeek and Marketing to coincide with the launch. An embargoed press ...

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