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Client View: Will Orr, British Gas - Mix the perfect comms cocktail

advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ... -the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ... been exposed to the combination of PR and advertising were less likely to have a negative view of our ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ... in Advertising recently published a guide on the changing face of integration. It says integration is evolving ...

Marco Forato, Unum: Integration and education

collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV, never ... partnership and, finally, TV advertising. At its heart, the campaign is about stimulating conversations ... manage our key agencies - advertising, media buyers, PR and public affairs. We operate as a cross ...

Clare Harbord, Heathrow Airport: Making the case

businesses like marketing, PR and advertising are not alone in relying on face-to-face meetings to close ... , our advertising, media relations and monthly passenger statistics (which we publish for our regulator ... , stakeholder-facing advertising, digital and Government relations - to stress the urgent need for a credible UK ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

that advertising could never have achieved, often via the voices of trusted ambassadors (as opposed to the industry ... to cinema advertising not only gives us great value but more importantly it's a fantastic platform ...

Stephen Noakes, Halifax: How PR drives the debate

by a combination of print advertising, online support and in-branch literature. Another common ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

' for Fiat. Albion - an integrated advertising agency with digital at its heart; the agency partners ...

Henry Chappell, Pitch: Why 2012 is about winning

to be a huge driver of both audience and advertising revenue. The commercial opportunity is particularly ...

Eddie May, Threepipe: Why sponsor the Olympics?

, advertising can solve that awareness issue in the short term but, set against the rest of the Olympic 'family ...

Iain Bundred, Ogilvy: Strike up a conversation

by some of the luminaries of the advertising and brand management world, giving us unique insight ...

 

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