11 Oct 2011
| by Will Orr, British Gas
advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ...
-the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ...
been exposed to the combination of PR and advertising were less likely to have a negative view of our ...
11 Oct 2011
| by Gordon Tempest-Hay, Blue Rubicon
department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ...
in Advertising recently published a guide on the changing face of integration. It says integration is evolving ...
11 Oct 2011
| by Marco Forato, Unum
collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV, never ...
partnership and, finally, TV advertising.
At its heart, the campaign is about stimulating conversations ...
manage our key agencies - advertising, media buyers, PR and public affairs. We operate as a cross ...
11 Oct 2011
| by Clare Harbord, Heathrow Airport
businesses like marketing, PR and advertising are not alone in relying on face-to-face meetings to close ...
, our advertising, media relations and monthly passenger statistics (which we publish for our regulator ...
, stakeholder-facing advertising, digital and Government relations - to stress the urgent need for a credible UK ...
11 Oct 2011
| by Liz Bales, Industry Trust
that advertising could never have achieved, often via the voices of trusted ambassadors (as opposed to the industry ...
to cinema advertising not only gives us great value but more importantly it's a fantastic platform ...
11 Oct 2011
| by Stephen Noakes, Halifax
by a combination of print advertising, online support and in-branch literature.
Another common ...
11 Oct 2011
| by Fiona Joyce, Blue Rubicon
' for Fiat.
Albion - an integrated advertising agency with digital at its heart; the agency partners ...
26 Sep 2011
| by Henry Chappell, Pitch
to be a huge driver of both audience and advertising revenue. The commercial opportunity is particularly ...
26 Sep 2011
| by Eddie May, Threepipe
, advertising can solve that awareness issue in the short term but, set against the rest of the Olympic 'family ...
14 Sep 2011
| by Iain Bundred, Ogilvy
by some of the luminaries of the advertising and brand management world, giving us unique insight ...