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Consumer: Mercedes-Benz sets gamers racing

elements ran alongside PR including direct mail and advertising campaigns and data capture ...

Technology: 'Gladvertising' has 3M in seventh heaven

to describe mood-based advertising. Measurement and evaluation The campaign secured more than 175 pieces ...

Reputation Survey: Travel agents - Thomas Cook wins travel turf war

% of respondents said high street travel agencies were a dying business Advertise Protection 48% said ...

Public Sector: Kirklees scores with football partnership

and on Fifa 11, with branding on shirts and advertising boards. The Get Real Results recruitment campaign ...

Campaigns: Maritime - Shipping industry targets the pirates

affairs with PR, global advertising and SEO. When trying to draw attention to issues that, despite ...

Reputation Survey: Car brands - The force remains with Volkswagen

on lower-emission vehicles in recent years, particularly in their advertising, it is surprising that only ...

Technology: 3 Mobile unlocks phone's appeal

audience, to host a competition. Using 3's advertising strapline 'Unchain Your Smartphone', the Xperia ...

PR among most profitable marketing disciplines according to the PRWeek Top 150

marketing disciplines such as advertising, the PR profit margins exceeded the overall margins by 0.9 per ...

Consumer - Jedward help Shake'n'vac comeback

Client: Glade Shake'n'Vac PR team: JCPR Timescale: April-June 2010 Budget: 250,000 Glade Shake'n'Vac wanted to mark the 30th anniversary of an advertisement in which Jenny Logan danced her way across the living room to a catchy jingle. The ad had cult status among older generations, but awareness ...

Media - The Indy refinds its independence

was also supported by through-the-line advertising activity created by BMB. The PR focus was on achieving ... debates and the advertising campaign. The campaign also offered an opportunity to raise the profile of key ... by a different advertising cover-wrap each day to maintain and build interest among voters. Broadcast ...

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