Danny Rogers: Improving diversity is next step for industry
26 Apr 2012 | by Danny Rogers
. The 2011 IPA Agency Census revealed that ten per cent of the advertising industry was from a non ...
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Danny Rogers: An intriguing future awaits Bell Pottinger
17 May 2012 | by Danny Rogers
work. Its holding company Chime was even more diverse, adding advertising and market research ... colleagues, are old sparring partners from the 1980s advertising days. However, this opposition doesn't look enough to prevent the deal going through. Chime will be happy concentrating on advertising, sports ...
Alex Aiken: Localism campaigns can offer councils social capital
29 Feb 2012 | by Alex Aiken
of Conduct on publicity or the current requirement to advertise statutory notices in local newspapers? If people can choose where they advertise their services, why not councils? It would also seem to give ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
the Advertising Standards Authority that its reviews could be misleading and 'non-genuine', it should have ... at Advertising Standards Authority on TripAdvisor ruling And: TripAdvisor under the spotlight after Advertising Standards Authority ruling ...
Danny Rogers: The search for a fresh definition of PR
24 Nov 2011 | by Danny Rogers
to advertising. Moreover, thanks to high-profile examples of unethical media manipulation or spin ...
Danny Rogers: Industry needs to broaden talent base
17 Nov 2011 | by Danny Rogers
The examples it gives are professionals from journalism, marketing, advertising, social media and corporate strategy. The CIPR is wise to embrace such inductees and relax membership criteria (previously full members needed to have worked in PR for at least six to ten years) because it must reflect a ...
Alex Aiken: It is time to make digital communications central to campaign objectives
16 Nov 2011 | by Alex Aiken
and advertising campaigns to deliver changes in perceptions and behaviour. This has produced many memorable ...
Nick Clegg: Open up your business to ability, not privilege
13 Oct 2011 | by Nick Clegg
to advertising work experience opportunities in local schools, rather than filling them through private networks. Internships should also be advertised and recruited in a fair and transparent way, and financial support ...
Anthony Hilton: Journalism is not advertising
22 Sep 2011 | by Anthony Hilton
any thought to a sale'. There is still a difference between business journalism and advertising ...
Danny Rogers: The shape of the PR industry today
13 Jul 2011 | by Danny Rogers
As the industry bible for the past quarter-century, PRWeek was determined to discover the size, shape and nature of a business that most commentators now agree is becoming more and more influential. Increasingly one hears that 'PR is the new advertising' or 'conversational content is now king', but we needed ...
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