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CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

and the national Floodline. The integrated advertising, PR and direct marketing campaign, co ...

Metrica database to aid PR campaigning

14 Jul 2000 | by MAJA PAWINSKA

neglected area of PR, unlike in the advertising industry where an agency would automatically go to a ...

PUBLIC SECTOR: Banner targets internet with integrated service

03 Mar 2000 | by REBECCA FLASS

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses. The agency is offering a service which incorporates PR, research, media, advertising, events and direct marketing. The CEO of a dot.com doesn t have time to run ...

Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients

04 Jun 1999 | by LEXIE GODDARD

offer design, corporate identity, packaging, advertising, sales promotion and direct marketing. PR ... with Saatchi and Saatchi Rowland - a PR, direct marketing and advertising joint venture. Rowland ... and New York City, where PR and advertising teams already collaborate regularly and will remain separate ...

Ogilvy chooses MacLaurin for positive publicity push

07 May 1999 | by JULIETTE GARSIDE

The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group...The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group to counter negative publicity surrounding its advertising division. The advertising division has ... . MacLaurin will target the trade press, the advertising industry and specialist sections of the national ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

. But is this true of the big services groups and advertising agencies, which increasingly bolt on more single ... Lancaster, which is owned by Havas Advertising in France. On occasion, we will jointly present ... , this led Harvard to wind down its advertising, exhibitions and direct mail functions. But Harvard ...

Saudia puts global PR account up for grabs

14 Nov 1997 | by JEMIMAH BAILEY

account, thought to be worth around pounds 750,000. Saudia is also looking for advertising ... affiliate Ailamia Intermarkets are believed to be among those pitching. Intermarkets Advertising, the Jeddah-based sister company to Ailamia Intermarkets, has worked on Saudia s PR, advertising, sales ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

it is often served. A new cinema advertisement, tested in London in May this year, was used ... advertising and marketing. National press coverage included pieces in the Daily Mail ... : Lexis PR Campaign: Scented Gin cinema advertisement Timescale: April - May 1997 Cost: pounds 3,000 ...

Consolidated makes its direct move with Chattey

28 Feb 1997 | by LEXIE GODDARD

. Consolidated s board already has an advertising expert in the form of ex-Saatchi and Saatchi board member ...

Platform: The direct route to a productive relationship

21 Feb 1997 | by COLIN LLOYD, chief executive of the Dir

Direct suggests that editorial coverage in the same issue as a direct response advertisement can ... , the Advertising Standards Authority (ASA) and Data Protection Registrar shows that direct marketers are doing ...

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