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Editorial: Brand value league proves PR's worth

and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...

News Analysis: PR middlemen face changing role

agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... clients will almost always go through intermediaries to find an advertising agency, the practice ...

Evaluation: Top of client agenda

better news for evaluation evangelists, Advertising Value Equivalents (AVEs) appear to be gradually ...

 

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