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PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

on its UK website that its reviews are by 'real travellers', after being censured by the Advertising ... takes swipe at Advertising Standards Authority on TripAdvisor ruling TripAdvisor under the spotlight after Advertising Standards Authority ruling ...

Introducing the Future 5

23 Sep 2010

them, and was primarily handled by advertising agencies, now it is becoming more sophisticated ... /planning - Honda Dream Factory Until recently research and planning tended to be associated with advertising ...

Journalism to PR: The other side of the divide

16 Sep 2010 | by Shafik Meghji

by falling circulations, slumping advertising revenues, increasing competition from online news sources ... completed my senior NCTJ exams, I joined the Harrogate Advertiser as chief reporter. 'The reasons I moved ...

AMEC pledges to replace AVE with new measurement tool in six months

19 Aug 2010 | by Cathy Wallace

advertising value equivalent (AVE) metric within six months.

Measurement: What next for measurement?

18 Aug 2010 | by Kate Magee

industry for being too pedestrian. Why did the declaration not deliver a final blow to Advertising Value ... advertising or direct marketing: 'This is a more sophisticated way of looking at measurement. It's really ... by not advertising. I've never experienced an advertising or marketing budget being cut because PR can get the media ...

Online resources: Better connected

07 Jul 2010 | by Alex Blyth

changes, and whether services are paid for by advertisers or subscribers, these sites look set to bec ome ...

BP responds to sustained criticism over media handling of oil spill

17 Jun 2010 | by Alec Mattinson

notably its over-exposure of CEO Tony Hayward and TV communications via slick advertising. One area ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

26 Apr 2010 | by Gemma O'Reilly

pledged to halve the amount that the Department of Health spends on advertising, publishing and PR ... that the Department of Health spends on advertising, publishing and PR. If they are part of a future coalition ...

Primary care trusts to receive £8m for cancer prevention campaigns

05 Mar 2010 | by Matt Cartmell

range of initiatives including PR and advertising campaigns, outreach work and making more public ...

Stuart Wilson, MS&L UK: The purpose of integration

04 Dec 2009 | by Stuart Wilson, MS&L UK

. Larger audience reach and scale inherent in advertising meant most integrated ideas did not work unless they could be translated into a TV advertisement. Or, if they were good enough, PR became a minor extension ... to traditional advertising. We are comfortable with the fact that the original recipient of our content may ...

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