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Focus, Corporate Reputation: It's the Thought that counts

17 Jan 2012 | by Jonathan Walsh, TLG

concerns about privacy. It is too early to tell whether the new campaign, including old media advertising ...

Healthcare: The Week in Healthcare

16 Dec 2011

-to-consumer advertising in Europe, almost 40 per cent of Europeans would like to learn more about prescription drugs ...

Flack: Flack's Week

16 Dec 2011

her airtime and translating it to advertising value. Let's hope Recognition doesn't enter ...

3 unlocks phone's appeal, Citizen Brando

16 Dec 2011

large and engaged audience, to host a competition. Using 3's advertising strapline 'Unchain Your ...

ActionAid beats off those Monday blues, Golden Goose PR

16 Dec 2011

Campaign: The ActionAid Happy Bubble Client: ActionAid PR team: Golden Goose PR Timescale: January 2011 Budget: 25,000 Golden Goose PR was asked to create a stunt to support the launch of ActionAid's wider 'What a Feeling!' advertising campaign and to support digital and social ...

Public Sector: The Public Sector Week

09 Dec 2011

for use within a billboard promoting the university. The university chose Outdoor Advertising to promote ...

Shock tactics - Do they work?

08 Dec 2011 | by Kate Magee

an advertising spot starting with a well-adjusted man being interviewed and then transforming back into the child ... , but in the long term you have you to take supporters with you and develop the messages.' TARGETED ADVERTISING ... profile to date. This integrated PR and advertising campaign, to promote its Cyber Mentors support ...

Campaigns: Carlsberg calls for a fresh approach

08 Dec 2011 | by Joe Lepper

online writers, who cover advertising and consumer issues, were alerted to the stunt. Measurement ... and advertising campaigns for a beer of all time. The research about men's attitudes to holiday events ...

Focus Global PR: Global Agency Report 2011

02 Dec 2011 | by Alex Blyth

-Hillard increasingly coming up against advertising agencies in pitches. Other major changes in this period included ... direction and media buying capabilities has paid off. The agency has competed in advertising-only pitches ...

Media: DMGT values Northcliffe

02 Dec 2011

Northcliffe Media - which comprises around 100 titles including the Hull Daily Mail, Western Daily Press and Plymouth Herald - has, like rival regional press groups, suffered from a difficult advertising market and from readers migrating to the internet. In 2005, DMGT disclosed that it was considering ...

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