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Campaign to banish pharma advertising

advertising direct to consumers....affairs manager Peter Moorey said: 'We need to draw a clear line between information and advertising. Otherwise it will be like letting advertising in through the back door.' The group has written a joint ...

Editorial: Merging PR and advertising

owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency groups...has owned an advertising agency, but it would be an unusual occurrence. Normally it is ad agency ... . But there is no logical reason why this set-up cannot be reversed. PR arguably has more clout than advertising ... divisions. But, in most cases the result is an agency offering advertising solutions with a few ...

Advertising experts in comms start-up

Three advertising experts have launched a healthcare comms agency. Hive has been set up by a...background that is founded in advertising and developing strategy through the understanding of our audience ... s Global CEO Gary Stockman calls for more advertising poeple to join the PR sector. He made the comments ... . Digital experts and ex-advertising people, with knowledge of planning and audiences, are needed. ...

Anthony Hilton: Journalism is not advertising

any thought to a sale'. There is still a difference between business journalism and advertising ...

Klein quits B-M advertising arm

Jeff Klein, UK chief executive of Marsteller Advertising, has resigned just 14 months after...Jeff Klein, UK chief executive of Marsteller Advertising, has resigned just 14 months after ... no doubt that the decision to set up an advertising agency in the B-M group was absolutely the right ... corporate and issues advertising briefs. The majority of its clients are shared with B-M s mainstream PR ...

Power players of social media: Advertising

Who is driving the growth of social media in the advertising sector?...Old Spice TV advertising actor Isaiah Mustafa to messages through YouTube, Twitter and Facebook ...

Communique to make local advertising enticing

appointed Manchester-based Communique PR to handle a year-long campaign to win over the advertising...appointed Manchester-based Communique PR to handle a year-long campaign to win over the advertising ... . The agency is to work on a three-phase campaign to highlight the benefits of advertising in the regional press to the media and advertising community. Communique s activity will support a pounds 3 ...

At a glance: Advertising OTC drugs

So pharma companies are now allowed to advertise OTC treatments? The ban on advertising OTC drugs...The products now free to be advertised include anti-cholesterol treatment Zocor (PRWeek, 21 May ... on advertising will increase the amount of work they have to do, as patients ask them for information ... to allay suspicion over naked profiteering. Some doctors are worried that direct-to-consumer advertising ...

News Brief: Livermore moves into advertising

into advertising. He is to join the SSF Group as a senior strategist working across Saatchi & Saatchi and Fallon

Advertising body begins obesity counter attack

The Advertising Association’s Food Advertising Unit (FAU) has mounted a public affairs and PR...FAU director Jeremy Preston said the report – which claimed the influence of advertising on diet was ‘considerable’ and criticised the ‘ineffective’ Advertising Standards Authority – had made recommendations about advertising that were based on significant misunderstandings of advertising and its regulation. MPs ...

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