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Splendid retains £1m Smirnoff account

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Futura Foods calls in Brazil PR to promote Greek cheeses

with Greek home cooking. Joshua Van Raalte, chief executive at Brazil, said: Greek cooking is a relatively untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...

Heineken appoints Publicasity for trade press brief

s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible ... , capability and desire to deliver a fully-integrated trade press and customer communications strategy ... , board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six ... Drinks. The company has previously handled PR in-house and used PR support on a project ... a consumer and lifestyle brand. ...

Organix brings in Bottle PR for campaign work

Mighty Meals range, together with providing brand launch support. The agency won the work after a pitch process and is to work on the brief initially until the end of the year, with a campaign due to go live ... Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients ...

Environment : Jordans' 'ten per cent' boost for wildlife

to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge...To promote a greater understanding of Jordans' environmental credentials To generate 40 pieces ... -old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...

Morrisons shakes up roster amid rebrand

Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its...The company has called on 3 Monkeys and Pegasus PR, as part of a two-year programme to rebrand ... called in to promote the MKitchen ready-meal range, following a pitch process. The team is being led ... , with a comms strategy encompassing media relations through to experiential. Pegasus, meanwhile, has ...

SodaStream appoints Luchford APM for global design brief

SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its..., founder of Luchford APM, said the focus was on taking a key market share within the soft drinks market , adding that the agency would replicate its efforts with Nespresso in this respect. It s a global ... the design world and get the opinion formers buying into that you can then underpin it with a mass market ...

Tesco media director Trevor Datson leaves to consider next steps

Tesco's group media director is set to leave the global retailer without a job to go to....: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted but its been quite full on and I ve decided to have a bit of a think about what happens next. Curry ... and professionally managing our media relations during a period of transformation and change in the business. We have ...

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