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Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...The firm is looking for a consumer agency that can handle an all-encompassing brief across its six ... Drinks. The company has previously handled PR in-house and used PR support on a project ... a consumer and lifestyle brand. ...

PHA Media picked to promote Nicky Clarke hair styling range

PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky...includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ... in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...and fitness editors in July to create a buzz around the product. As a result, Instinct was able to confirm a calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch ...

Consumer: Reebok's 3D street art a record-breaker

Reebok partnered with fitness firm CrossFit, creators of a core strength and conditioning programme ... -European news that positioned Reebok as a fun, bold and provocative brand in the world of fitness ... 's largest 3D street artwork - a giant Reebok CrossFit outdoor workout space. To maximise coverage ...

Figleaves hires Talk PR for media and consumer drive

Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build ... Figleaves released its end of year results, reporting a profit of 0.2m the first time the company has posted a profit since its establishment in 1998. Marketing Manager Christina Acklam commented ...

Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief

Kickers footwear brand has launched a consumer pitch process as its holding group brings...has launched a pitch process for a consumer agency to handle its Kickers range. The brand is searching for a consumer agency that can help it get back to its music roots . Kickers has enjoyed success ... that the company was looking for a new agency, saying she was at an advanced stage in the process. The news ...

The BIG picture

Online fashion retailer GetTheLabel.com has called in SKV Communications to help attract a younger audience. The agency will launch a guerrilla-style graffiti film campaign starring skaters, BMXers and Manchester's underground music artists. ...

Sarah Gower: On the starting blocks

Chatting away in a quiet corner of Covent Garden, Sarah Gower is characteristically unequivocal ... for Adidas' PR team, a multi-level ode to three stripes and a sport collector's dream, with brightly coloured ... 's greatest sporting event just around the corner, and Adidas a major sponsor, it is also set to be the centre ...

Luxury clothing label Beulah brings in Rain Communications

The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand ... on the top of three accounts from new designers and brands this year as part of a 2012 strategy to 'expand ...

 

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