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Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish

Casio hires Exposure for consumer drive

21 May 2012 | by Sara Luker

Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

Pancras Station. The station displays a different style of tree each year....: November 2011-January 2012 Budget: 34,000 Objectives To create a strong news story ... in the station. The plan was to create an initial news story and maintain interest and buzz in a high footfall ... an extra element of news interest. The 40ft Christmas tree was assembled on-site during a two ...

Procter & Gamble consolidates Pampers European and UK comms

17 May 2012 | by Sara Luker

European activities. Last month, P G cut its profit forecast for the year, against a backdrop ...

iLuv calls on Clarion Communications to spread word in UK

15 May 2012

The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support ... on the existing success of iLuv in the UK, he added. iLuv sells a range of products, including iPad speakers ...

PHA Media picked to promote Nicky Clarke hair styling range

14 May 2012 | by John Owens

PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky...includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ... in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...

Timex hires MHP to attract young watch buyers

11 May 2012 | by Sara Luker

Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion...company looks to position its products as fashion accessories. The appointment is part of a wider strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ... Sansom, Brand at MHP s MD, said: Timex, on a global level, is a huge brand but there is work to be done ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...and fitness editors in July to create a buzz around the product. As a result, Instinct was able to confirm a calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch ...

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge...To promote a greater understanding of Jordans' environmental credentials To generate 40 pieces ... -old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video ...

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