15 May 2012
| by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...Communications for its first UK list, following a seven-month procurement process.
However, industry insiders ...
executive s departure, which came just days after the roster was confirmed.
A source said: The future ...
at this stage, but this is not a factor in the way we manage our UK PR agencies.
AstraZeneca, which ...
07 Feb 2012
| by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a...-saving medicines.
The ABPI s director of corporate affairs Amanda Callaghan said: The ABPI has a challenging ...
.
Luther Pendragon has been brought in on a two-year contract to advise on building better relationships ...
such as AstraZeneca the UK s second-biggest drug maker which announced a worldwide jobs cut of 7,300 last week ...
31 Jan 2012
| by Elizabeth Pears
Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster...GSK has restructured its comms unit following a three-month review led by vice-president, global ...
at InterContinental Hotels Group.
The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...
08 May 2009
| by David Singleton
Top drugs companies are reshuffling their public affairs teams as they prepare for a likely change...-aventis and Janssen-Cilag are also bolstering
their teams. Pfizer is on the hunt for a new UK head of government ...
. The drugs giant is also on the hunt for a new director of global
government affairs to replace Frances ...
head of
government affairs and comms. Another pharma firm, Novartis UK, handed a major public affairs ...
06 Mar 2009
- Virgin Trains has appointed The SPA Way for a consumer-focused drive to support the launch of its...work. - Little Chef has hired Lucre to handle its consumer PR activity
following a four-way pitch. - Asda has merged its corporate and consumer PR teams into a new media
relations team. One PR assistant ...
is to consolidate its internal and external comms
into a single unit. Internal comms head Jane Lawrie will become ...
27 Feb 2009
GSK's pioneering move to supply 'patented' drugs to the developing world at a 75 per cent discount...As much as I love Coke (Diet), Niall Cowley's comparison of a soft drink
to life-saving medicines is irritating. Firstly, since when was a soft
drink a necessity? Secondly, when has a soft drinks company had to
recuperate hundreds of millions of pounds of R&D? After a short period of exclusivity a medicine comes off ...
27 Feb 2009
| by Arun Sudhaman
a new six-figure brief....PR for the beverage giant's consumer-facing recycling initiative was
handled last year by roster agency Trimedia, which devised the
successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up
for grabs. Lowe added that the media climate around ...
20 Feb 2009
| by Matt Cartmell
The coffee chain has briefed the agency to handle a number of
profile-raising consumer communications projects over the next three
months. It did not previously have a retained PR agency. Costa Coffee is keen to stand out from its rivals at a time when many
consumers see take-away coffee ...
20 Feb 2009
| by Chris Hall
of an obesity time-bomb. A trial
diet carried out in America showed 54 people who swapped meat for
mushrooms ...
and traders in
the UK, decided to commission a campaign based around a real-life diet
trial. Mustard Communications recruited ten volunteers to take part in a
diet replacing meat with mushrooms, offering a full ...
30 Jan 2009
| by Gemma O'Reilly
Healthcare shop Clew Communications has been appointed without a
pitch. The reputation of HRT was badly damaged in 2002 when researchers linked
products with an increased risk of breast cancer, heart ...
million in 2001 to an average of 2.5 million a year. Clew will be briefed to challenge misconceptions ...
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