Inside Track: Integrated campaigning
12 Oct 2011
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated
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What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated
on a range of topics relating to the 2012 Olympic Games from our specialist panel.
and corporate reputation. Plus, essays on a range of topics relating to reputation from our specialist panel.
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital
Aisling Burnand, public affairs director at Cancer Research, reflects on a year dealing
As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing
As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine...sections. Live events continue to be a popular method of attracting public attention, and asking people to vote as part of a campaign was ubiquitous in a general election year. With economic factors still a concern, we also feature two campaigns that showed a good use of research underpinning creativity ...
The developing status of digital PR, no longer a novel side-show but now a mainstream part
It's been a tough few months for public affairs people, knocked on virtually weekly business