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Glasgow-based agency The Big Partnership kept its place at the top of the table despite a slight
located in the heart of Brighton s Lanes and a stone s throw from the beach. The new dog house combines the culture of a cool Brighton agency with the work ethic and quality of a London consultancy ... which combines a seaside and playful dog theme - we re not scared of a dog pun or two. It s been a ...
Leading digital PROs share their advice on how to deal with a Twitter account spoofing a client...."Have a better comms plan. Spoof accounts crop up when you are not doing something you should. I've seen spoof accounts disappear once the spoofed account starts sharing more information in a ... 's intentions are. Is it a relatively harmless parody that would cause your brand's reputation harm ...
Unilever's Fit Business scheme used a wide variety of channels to reach its staff....behavioural change. For example, Flora has been a trailblazer brand since the 1960s, campaigning on heart ... , businesses of our size and stature must walk the talk. So we launched a year-long workplace health pilot ... and evaluate each phase of activity. We engaged people through a range of channels - from newsletters ...
Unlocking a potentially huge market for income protection demands a 360-degree approach....Like many financial services companies we have traditionally been a b2b company. We primarily sell ... collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV, never ... realised that our comms challenge required a bigger solution. Just one in ten employees has income ...
Carefully balancing all the elements of a marketing campaign is a complex challenge but will raise...In an era of increasingly diverse and complex routes to audiences, the synergistic power of a well ... campaigning is not simply about blowing a series of identikit messages through every conceivable comms channel ... ? The best integrated campaigning is a more complex challenge. It involves deploying complementary messages ...
Stimulating debate is at the heart of a campaign to encourage people on to the housing ladder....A saying you will often hear about first-time buyers is that they are the 'lifeblood of the housing market'. It might feel like a cliche, but it harbours a profound truth: one first-time buyer ... to us. We set out to use PR to inform a marketing response to these issues. We began our research ...
Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow....Heathrow Airport is a national asset. It is the world's busiest international airport, and the UK's only hub airport, connecting the UK directly with 82 long haul destinations daily. As a recent ... . By integration, I mean aligning the rational and emotional reasons to support Heathrow, and telling a consistent ...
The UK audiovisual industry is taking an integrated approach to piracy to encourage a change...sellers trading openly in public spaces. They were even welcomed in many business premises. A study ... has been a game-changer for the industry, threatening to undermine the commercial viability of projects and jeopardise the long-term sustainability of the sector. In a major overhaul of strategy ...
Integrated marketing is not a theme often associated with inspiring insight. I can remember people tussling with how to achieve a well-integrated campaign 20 years ago. Some of the stumbling blocks ... campaign might still be a rare beast, but this offers a competitive advantage for those who can sort out ...
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