16 Feb 2012
| by John Owens
platforms as possible
To reach a broader audience.
STRATEGY AND PLAN
Since the Velux 5 ...
+K to generate interest across lifestyle/modern mainstream targets, to reach a broader, new audience.
H+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
16 Feb 2012
| by John Owens
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit...- To encourage cinema-goers to embrace the film and discuss it online
- To attract mainstream film fans and a mainstream teen audience.
STRATEGY AND PLAN
A London screening for press included a press release ...
, with further screenings aiming to engage a crossover audience and opinion leaders. Next, 'survival guides' were ...
16 Feb 2012
| by John Owens
-campaign
To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ...
and the outdoor signage were relit in green. Stats were found on Warrington's carbon footprint and a petition ...
to offer local discounts. Coverage was organised for the shopping centre's bee colony and a green fashion ...
09 Feb 2012
| by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 ...
Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ...
night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ...
01 Feb 2012
| by John Owens
Focus PR were called in to create a wide-reaching campaign for the second ever Masterpiece London....Campaign: What Makes a Masterpiece? Client: Masterpiece London PR team: Focus PR Timescale: September 2010-August 2011 Budget: 95,000 Masterpiece London, a major event in the art, antiques ...
Chelsea. For the 2011 event, Focus PR was engaged to create a wide-reaching international PR campaign ...
01 Feb 2012
| by John Owens
Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK...Shooting Stars Benefit celebrity golf tournament, raising funds for the Make-A-Wish UK Foundation ...
invited to 'caddy' for the celebrity captains during the tournament, generating a four-minute piece on Daybreak. Exclusive interviews were set up with the tournament host Samuel L. Jackson. A 60-minute TV ...
01 Feb 2012
| by John Owens
Source Marketing Communications were chosen to promote a new offer in cable trunking....to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ...
and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite. Editors were invited to a presentation to test their installation skills. Source also set up reader ...
26 Jan 2012
| by John Owens
Walk in the Park is a festival in Northampton, which includes live music and family entertainment....the local BBC radio station to become a media partner.
After confirmation of each music act, the PR team ...
radio and on local websites.
The Chronicle Echo published a festival pull-out for the first time ...
. The event made a profit for the first time. ...
26 Jan 2012
| by John Owens
PR Timescale: April-July 2011 Budget: 12,000 A key part of the campaign was the creation of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ...
included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
26 Jan 2012
| by John Owens
associated with the event. For each sector, a major sponsor was an option along with its non-sponsor rivals ...
MUSTOE, MD, KINDRED These results shine a light on the distance that many consumers feel from both global brands and the Olympic Games.
With nine out of ten consumers saying they would not buy a ...
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