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More than a quarter of people aged over 55 are using social media to talk to big brands, according...A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social ... -year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ... with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
.1%. This compares to the median salary for a full-time worker in the UK rising by just 1.4% in 2011. This was due ... the highest level since 2008. Redundancies were also significantly down from 2010 at 33%, having reached a ... of the recession. The survey also reflected a steady optimism with 24% more respondents expecting the economic ...
to make the table. To coincide with PRWeek's latest Top 150 table, we dug through our archives to get a ... AGENCIES HAS CHANGED OVER THE PAST DECADE 2002 - A tough year for many agencies. Of the Top 150 agencies, 49 show a decline in revenues and 63 cut staff. The Sarbanes Oxley Act means agencies ...
Just Health PR has been appointed by ViiV Healthcare to handle a consultation on the changing...and the ongoing debate around health service reforms, there couldn t be a better time to think about how to deliver the best possible HIV services.' Meanwhile, Just Health has also launched a new pro-bono offering ...
The all other category of the Q1 2012 Bellwether Report, which includes PR, recorded a drop of 9.3%. This follows a drop in budgets in the previous quarter of 7.1%. However, overall, 22% of survey participants across all marketing disciplines recorded an increase in spend, versus 21% who noted a reduction ...
of PR, a new survey has revealed....The Global Alliance, a confederation of the world s major PR and comms management associations and institutions, has launched its 2011/12 Global PR Advocacy Survey, which questioned 280 leaders of industry ... , and the Global Alliance survey shows that communication must change as a consequence. ...
platforms as possible To reach a broader audience. STRATEGY AND PLAN Since the Velux 5 ... +K to generate interest across lifestyle/modern mainstream targets, to reach a broader, new audience. H+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit...- To encourage cinema-goers to embrace the film and discuss it online - To attract mainstream film fans and a mainstream teen audience. STRATEGY AND PLAN A London screening for press included a press release ... , with further screenings aiming to engage a crossover audience and opinion leaders. Next, 'survival guides' were ...
-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ... and the outdoor signage were relit in green. Stats were found on Warrington's carbon footprint and a petition ... to offer local discounts. Coverage was organised for the shopping centre's bee colony and a green fashion ...
Last summer, there was a major fire in a London tower block in Bermondsey. At the time...-house staff time OBJECTIVES To raise awareness of the potential fire risk posed by a fault ... a problem with a faulty defrost timer switch in certain models of Beko fridge-freezers, a fault ... the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ...
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