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Direct mail sector confronts its critics - CrisisManagement

03 Feb 2006 | by Peter Crush

the trade body's in-house PR team tendered for an agency to develop a consumer PR campaign to restore ... . STRATEGY AND PLAN Hotwire PR was awarded the brief after a competitive pitch in July 2005, and decided that a long-term approach was needed to change public opinion. It proposed raising public awareness ...

At a glance - NICE and BHS team up to reviewhypertension

16 Sep 2005

What's happening?

ICO warning over fake data scam

02 Sep 2005

nurseries, airports and recruitment agencies. 'If a business gets a letter demanding money to register under the DPA, this will be a scam,' said ICO chief operating officer Simon Entwisle. The letters use ...

Evaluation: How PR could learn to improve its aim

19 Aug 2005

, and even to choose the type of language used in a call for donations. By comparison, PR is of course less ... best to reach them. So should PROs be taking a leaf out of their DM colleagues' book? CACI director ... classifications allow PROs to see subtleties among communities that aren't particularly obvious, and give you a ...

STOP PRESS: AxiCom joins forces with JHBS

14 Dec 2001

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

in 'suppression' technology, launched the Bereavement Register after a year's research into the effects ... and Plan Eulogy developed a two-pronged strategy targeting national and, more importantly, local media using a mix of business and consumer angles. REaD research had revealed that up to 8 ...

EDITORIAL: Borkowski PR stunt has backfired

06 Apr 2001

have ended up in the bin in most news-rooms, but to a freelance journalist working from home ... had to apologise for a mailout that upset many people when it arrived in the form of hospital ... , but bad timing or poorly thought-out stunts have a habit of generating the wrong sort of publicity. ...

EDITORIAL: Time for consumer relations review

10 Nov 2000

will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has...will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular. However, Kinetic Public ... background working with consumer brands. Karen Moyse now intends to create a consumer-facing ethic among her ...

Moyse agency Kinetic PR set to specialise in DTC

10 Nov 2000 | by JENNIFER WHITEHEAD

with the company. She spent a total of 15 years working in consumer marketing, with clients including Adidas ... said. 'I wanted to set up a strategic agency so I could be advising clients. I was really missing ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

, coupled with a maildrop to nearly one million homes and businesses. The PR challenge was to engage ... coverage and implement a national media campaign for Flood Action Week, in conjunction with Circus ... , as part of a strategy to encourage the 'at risk' public to protect themselves and their property from ...

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