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News Brief: Fishburn Hedges eighth in survey

30 May 2008

Institute. Ketchum, Lansons and Consolidated also finished in the top 50, which was compiled following a

News Brief: Marcoms report

30 May 2008

cent two years ago, according to a new report by Plimsoll Publishing. But the report says the total

How does your salary compare?

11 Jan 2008 | by Alex Black

in a short questionnaire.

Opinion: Awareness of ethics means CR needs PR

02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com

They may not recognise the buzz phrase CR, but judging by a couple of recent surveys, consumers...A staggering 94 per cent of respondents to MORI's corporate responsibility study said they wanted ... 's annual ethical consumerism report charted a rise in the number of consumers considering the environmental ... - God forbid - a commitment to communicate... a concept that sends a shudder down the spine of some CR ...

PROs reveal why they switch jobs

09 Sep 2005

of 93 per cent of PROs in all age groups thought they would still be in PR in a year's time, only 66 per ...

Anthony Hilton: Why the customer is not always right

02 Sep 2005 | by Anthony Hilton, City commentator on London's Evening Standardanthony.hilton@haynet.com

Generally, the more familiar people are with a business the better they like it. Now MORI has come up with a new twist. Some of the City's bright new hedge fund investors have decided there is a ... plotted the favourability rating of a few big names - Sainsbury's, Tesco, British Airways, Vodafone ...

Healthcare: Doctors favour journals above reps for med info

12 Aug 2005 | by Ian Hall

and company reps, according to a poll..... DOCTORS' INFORMATION SOURCES How useful do you find the following in your work as a doctor? MEDICAL JOURNALS Very useful 55% Quite useful 39% Not very useful 3% Not at all useful n/a Don't know n/a ...

EUjet collapse impacts Planestation reputation

05 Aug 2005 | by Alex Black

A 12-month high for shares and predictions of 'a 3G Christmas' from CEO Arun Sarin sent Vodafone...With a reported £2.5m bonus on the cards if he improves shareholder return over the next three years, Sarin will hope that Tesco Mobile's slashed call charges will fail to put a dent in Vodafone's market share. In the fixed-line arena, BT Group reported its focus on IT had resulted in a 24 per cent ...

Research leads to evaluation guide

05 Aug 2005

Four marcoms trade bodies have unveiled a best practice guide for establishing campaign success....and the efficiency of a campaign's budget use,' he said. Amec Awards, p5. ...

Editorial: Brand value league proves PR's worth

05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products ... by seven per cent, by positioning itself as a centre of cutting-edge innovation and earth-friendly products ...

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