16 May 2012
| by Alex Blyth
Consumers in their twenties used to be a key focus for brands, but now marketers are casting...Go back 15 years and it would have been rare to find a consumer brief that did not target twentysomethings. Brands were falling over themselves to grab a slice of young people's disposable income, create ...
-setters and opinion formers. With few set outgoings, they tended to have high disposable income. And with a lifetime ...
08 May 2009
| by David Singleton
Top drugs companies are reshuffling their public affairs teams as they prepare for a likely change...-aventis and Janssen-Cilag are also bolstering
their teams. Pfizer is on the hunt for a new UK head of government ...
. The drugs giant is also on the hunt for a new director of global
government affairs to replace Frances ...
head of
government affairs and comms. Another pharma firm, Novartis UK, handed a major public affairs ...
08 May 2009
Labour councillors at Essex County Council are investigating the council's plans to launch a public...of Roca: 'He is saying the unique selling point of Essex Communications is its closeness to a Conservative ...
, and in the context of a change of Government, it is good to start lobbying the future Government.' ...
08 May 2009
-Hillard and Hanover Communications. The two agencies held on to the accounts following a ten-way pitch process...to government ministers backing down from supporting
British people who claim a US firm's drugs caused them ...
to official briefing notes: 'Merck launched a campaign
to head off government support for the alleged victims, with the help of
a lobbying firm, APCO.' ...
08 May 2009
the race in a speedy 2:53.15. What's more, she broke the UK record for the women's 50-54 age group. Go...Flack hears that when a senior FHM journalist's house was burgled, he
tried a novel approach ...
the items -
including a MacBook, Xbox and Wii - that he wanted replacing. 'If you're
able to help me out ...
offered 'some good
coverage'. Failing such items, the brazen hack suggested 'a virtual hug,
high ...
08 May 2009
tropical rainforests. This week, Cake helped launch a public awareness film starring Princes Charles
08 May 2009
Appointing on a project-only basis and changing agencies like the
weather is testimony to an industry too often seen as a tactical
executor rather than a strategic partner. It doesn't have ...
. They get there by solid strategic thinking and a
deep appreciation of how the client's brand should ...
08 May 2009
- What is it good for? Texture is a destination-style restaurant and a good choice for a
special occasion or a refreshing change. It is physically connected to
Best Western's Mostyn Hotel, so it might suit a semi-formal dinner with
out-of-town clients. The food is healthy and light, with a fresh ...
08 May 2009
| by Matt Cartmell
, saying he will not go as far as interacting with bloggers. The Met has been hit by a storm of negative ...
David Cushman advised the Met to embrace 'a two-way flow of conversation' (see How I See It). But Met director of public affairs and corporate comms Dick Fedorcio this week responded: 'That gets into a grey ...
08 May 2009
produce six or fewer magazines a year. However,
MPs said councils should not be using taxes to produce ...
is imminent. Sing Up, the programme that aims to make sure singing is a major part of
primary school teaching, is seeking a PR agency to support its
activities. The government-funded programme is currently ...
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