10 Feb 2012
| by John Owens
about you to share the love that they have, and that s why social media as a whole has become such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
that it was the correct ruling, and added that engagement is often the best answer for a brand whose reputation is under ...
In a heated exchange, Ingham and Johnson express sharply contrasting views of PRCA s decision ...
possible time . The UK Public Affairs Council was set up last year to provide a united front for agency and in-house consultants as the Government draws up plans for a statutory register of lobbyists. Ingham ...
received a flurry of entries, which were sent to our eminent panel of judges: Facebook's head of PR ...
powerhouses to managers of future empires.
'There was a real mix across consumer, corporate, financial ...
the prestigious Southbank Centre. Her colleagues say she is an inspiration to young women and proof that a ...
four awards, including the prestigious Consultancy of the Year.
For a full list of winners click ...
26 Oct 2011
their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign....
The challenge was to come up with an idea that would speak to a number of audiences including consumers ...
and the technology story had been told.
A simple, brilliant idea that was well executed
George Godsal, managing director, corporate, MSL London
Red recommended a campaign with several ...
09 Sep 2011
| by Georgie Brazier
killed in the World Trade Center bombing in February 1993.
A year from now, in September 2012 ...
and will demonstrate the consequences of terrorism on individual lives as well as on a wider scale. ...
Despite the furore over axed presenters Andy Gray and Richard Keys' comments about referee Sian Massey, 64 per cent of the 3,000 respondents to PRWeek/OnePoll's survey said their opinion of the channel had not changed.
A substantial 78 per cent said that they did not think Sky Sports as a channel ...
16 Dec 2010
| by David Woods
The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached ...
and can write their own genuine reviews'.
Industry figures warned a number of PROs could be caught out by the rule change. Diffusion MD Daljit Bhurji said: 'A lot of in-house PR and traditional agencies have ...
London's iconic Battersea Power Station has been transformed into a war zone. There are projected explosions on the walls and a legion of soldiers marching through the site. The capital's glitterati ...
successful Call of Duty series.
Video games are no longer limited to a niche community of gamers who lurk ...
02 Dec 2010
| by Cathy Bussey
Three people who have taken the plunge offer Cathy Bussey their tips to succeed. Setting up a PR agency is a long-term goal for many within the industry. While an uncertain economy and public sector spending cuts may put many off from launching a new endeavour, others see now as the perfect time ...