with MORI, is the evaluation equivalent of the Holy Grail. The ultimate goal would be to prove a ... calculating the value of pi - the best one can hope for is to add a few decimal places, without ever quite reaching a definitive answer. Shandwick s aim was to produce a state of the art system which ...
The world of research and evaluation may appear rather overburdened with committees, but a new...The world of research and evaluation may appear rather overburdened with committees, but a new ... is a welcome addition. ICO and AMEC have published excellent guides to evaluation and setting measurable objectives, but media relations represents only a fraction of the activities undertaken by PR ...
. And in a people business, there is often a tendency to overdramatise the importance of each tweak.... And in a people business, there is often a tendency to overdramatise the importance of each tweak of the agency structure as a blinding innovation which will leave the opposition standing. So it would be easy to dismiss the decision of Lexis PR to set up a creative department as just such a ...
in the business world on the more intangible factors of profitability. Here is a company whose shares, in addition to attracting a record level of subscriptions, rose by 37 per cent within the first few hours ... corporations whose most valuable assets are proving hard to pin down on a balance sheet. Public relations ...
has always been a red herring. I am told that there are perhaps 50,000 records on the database...passes has always been a red herring. I am told that there are perhaps 50,000 records on the database ... as a security measure to help the police identify frequent users to the Palace. Only more recently have they been interpreted as privilege. Constant preoccupation with passes hinders a solution ...
with SmithKline Beecham? variety. The answer being for most of the City: in a wine bar , I expect....with SmithKline Beecham? variety. The answer being for most of the City: in a wine bar , I expect ... would be any shortage of newsprint over such a sensational turn of events, so the timing probably didn ... unable on their own to come up with new products to produce a growth rate acceptable to shareholders ...
A campaign associated with a new product launch is probably a less arduous challenge than...A campaign associated with a new product launch is probably a less arduous challenge than ... PR practitioner I know has sat in a room with either a prospect or an existing client and been asked to launch or achieve coverage for a new product which, in essence, represents a marginal ...
Benefit cuts for the disabled have caused a furore among pressure groups, but the issues...Benefit cuts for the disabled have caused a furore among pressure groups, but the issues are complex and it will take more than dramatic visual protest to sway the Government, says Deborah Saw, a ... getting shorter? A Government elected to introduce change last May is now being criticised for doing ...
The new PRCA consultancy management standards introduced this week are bound to ruffle a few...The new PRCA consultancy management standards introduced this week are bound to ruffle a few ... will make qualifying for and renewing PRCA membership a far more exacting process. The toughness ... was intended. In fact, it would be very good news for the PRCA if a couple of existing members failed ...
If, like many people, you had blithely dismissed the new tax self-assessment regime as a minor...If, like many people, you had blithely dismissed the new tax self-assessment regime as a minor ... will be wrapped up in a whole new layer of bureaucracy. With a few exceptions, any benefits given ... are not returned - will involve a heap of forms on all sides. In these cases, the client will have to send a form ...
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