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Maxus takes £21m Associated British Foods media account

, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media

Top 10 media buyers

he has worked at for 12 years, quietly plugging away as the head of investment at ZenithOptimedia ...

Top 10 things to forget

. ZenithOptimedia also asked for feedback from its agencies on the process. Behind the scenes, the comments became ...

2012: A grim climate with moments of joy

predicted by ZenithOptimedia for 2012 is a dip on the 2.2 per cent initially forecast. For some sectors, the ...

The 10 most popular ads among YouTube UK users in 2012

Zenith 4.O2 " O2 pay go go go is here', created by VCCP with media by ZenithOptimedia ...

Pitch update

. MEC and ZenithOptimedia are thought to be the final two agencies on the Omega Pharma media planning ...

HTC appoints OMG to handle £100m international media

Zenith-Optimedia is the incumbent on HTC s 10 million UK planning and buying business and also handles parts of ...

Trend report: Cutting out the agency middleman

called Bauer Access, headed up by Lucy Banks, former ZenithOptimedia creative director. Bauer Access ...

Immediate Media nets £1.5m year-long deal with Silver Spoon

through Newcast at ZenithOptimedia. Immediate Media claimed the campaign, beginning in January, will ...

GroupM downgrades 2013 global ad forecast

ZenithOptimedia today (3 December). The 70-country forecast concludes that the gains in global advertising in ...

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