Print media model is broken, says Publicis boss Levy at FIPP
05 May 2009 | by Arif Durrani
attract as much advertising. Using forecasts from ZenithOptimedia, a Publicis Groupe agency, Levy said ...
LONDON - BBC Worldwide, the commercial arm of the BBC, has appointed ZenithOptimedia as its media...0 ZenithOptimedia takes over the UK brief from PHD, which first handled the media account in ...
attract as much advertising. Using forecasts from ZenithOptimedia, a Publicis Groupe agency, Levy said ...
figures from ZenithOptimedia...., is expected to increase 8% to 1.97bn. Mauricio Leon, trading director at ZenithOptimedia, said ...
great brand to partner with. Nik Vyas, Strategic partnerships director, Newcast, ZenithOptimedia ...
buying accounts for Lloyds TSB and HBOS brands, currently held by ZenithOptimedia and Vizeum respectively....includes ZenithOptimedia and Vizeum and two other undisclosed agencies. Nigel Gilbert, group marketing ...
." Tony Fenton, group financial director at ZenithOptimedia, says: "Agencies are involving finance ...
Grand Prix for its M M's campaign, which it won alongside ZenithOptimedia. This year, there are six ...
vice-president. He joined VBS in 2006 from ZenithOptimedia, where he had spent 12 years, the last six as senior ...
communications are relevant and placed in the appropriate channels. Agencies used? ZenithOptimedia and Kinetic ...
Interpublic. Billings were down 15.5% at Publicis' Starcom UK Group, 15.03% at ZenithOptimedia and 13.31% at ...