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Andrew Walmsley on Digital: Media agency meltdown

, which owns MPG, and Publicis Groupe, which owns Starcom MediaVest and ZenithOptimedia. Both holding ...

Biggest brands: Top 100 advertisers 2010

ZenithOptimedia that spend will decline by a further 2% this year, followed by a 1.1% increase in 2011. Instead ...

Lloyds group puts account into MEC

ZenithOptimedia and Vizeum are expected to continue to work with Lloyds TSB and HBOS respectively on existing ...

Lloyds TSB shortlists Mediaedge:cia

Lloyds TSB has shortlisted Mediaedge:cia to pitch against incumbent agency ZenithOptimedia for its

118 118 appoints ZenithOptimedia

118 118 has appointed ZenithOptimedia, part of Publicis Groupe, to its consolidated £14m media

The week in marketing

press advertising. - Costa squares up Costa Coffee has appointed ZenithOptimedia to its media ...

The week in marketing

, for criticising the state of the UK economy. - Mars shifts pet task Mars has hired ZenithOptimedia ...

Marketing Special Report: The marketers' perspective

this will strengthen existing titles. Nik Vyas, group press director at ZenithOptimedia, says ...

Digital & Direct: O2 lines up ties to drive youth links

The mobile operator has signed a six-figure deal, negotiated by media agency ZenithOptimedia, to ...

Five spies hidden value in children's TV market

. The ad market is anything but buoyant, with ZenithOptimedia predicting that it could fall by 7% next ...

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