What did David Ogilvy know?
26 Apr 2013
can be seen in recent transactions like Saatchi buying Outside Line and WPP buying AKQA. One of the ...
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AOP begins move to standardise mobile ads for publishers
26 Apr 2013 | by Arif Durrani
The industry body, working in partnership with WPP's Mindshare, is conducting a study into the ...
R/GA brings in new partner for Unilever account
24 Apr 2013 | by James Swift
interactive marketing agency formed in 2011 when WPP merged four of its shops. Before that, she was ...
Coke, Tesco and MediaCom join Facebook advisory board
24 Apr 2013 | by Gordon MacMillan
advertising medium. Most notably the WPP chief executive Sir Martin Sorrell who said (again) recently that ...
Facebook sets up marketing advisory board
24 Apr 2013 | by John Reynolds
concern about Facebook s credentials as an advertising medium. WPP boss Martin Sorrell, for example ...
Twitter signs major advertising deal with Publicis Groupe
23 Apr 2013 | by Gordon MacMillan
as WPP Group's GroupM, Dentsu-owned Aegis and Omnicom. The deal with the Publicis Groupe-owned ...
Twitter signs major advertising deal with Publicis Groupe
23 Apr 2013 | by Gordon MacMillan
leaves the way open for Twitter to sign similar agreements with rivals such as WPP Group's GroupM ...
Nick Mawditt leaves Kinetic for Talon
22 Apr 2013 | by Arif Durrani
Nick Mawditt, the global director of insight and marketing at WPP's outdoor specialist Kinetic, is
Forward Worldwide hires editorial and digital director after rebrand
19 Apr 2013 | by Louise Ridley
Forward, WPP's content marketing agency, has rebranded as Forward Worldwide and hired Dawn Alford
Brazil legend Ronaldo kicks off WPP tour
18 Apr 2013
from WPP agencies to learn about the industry in the coming months....During his year in London, Ronaldo is expected to spend time with WPP management such as the ...
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