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Twitter engagement boost for Pepsi Max with Beyonce campaign

11 Jun 2013 | by Arif Durrani

Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after

Creative leaders: Michael Grade

06 Jun 2013

you embraced new technologies and social media? I m not on social media and I don t Tweet. People ...

The impact of directness

30 May 2013 | by Sue Unerman

announced on Twitter , where Kanye has roughly nine-and-a-half million followers. The single Tweet received ...

Twitter launches TV ad targeting system

24 May 2013 | by Gordon MacMillan

. Twitter said that users engaged enough with a TV show to tweet about it very likely saw the commercials as ...

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tweet and Shoot' is a global social media campaign for French Open sponsor BNP Paribas, created ...

Twitter fuels IPO speculation with Morgan Stanley appointment

03 May 2013 | by Gordon MacMillan

expect, Twitter announced the appointment in a tweet and Gaylor responded in kind. It was her first tweet ...

Is real-time marketing the future of advertising?

02 May 2013

last year. The brand surveys appear just like a Promoted Tweet within a user s timeline on mobile ...

Twitter, Reddit and social media journalism in Boston

24 Apr 2013 | by Gordon MacMillan

, it is a place where those big moments are first captured. Barack Obama's "Four more years" tweet ...

Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

socially. He highlighted Kenco's Grand National tweet: "Did your horse not come good in the #grandnational ...

Have newspapers had their chips?

25 Mar 2013 | by Matthew Lynn

journalists that I was writing a piece about the future of newspapers, two of them joked. "Why not do a tweet ...

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