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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Gooding. The new positioning will roll out in the UK with a 60-second TV ad, again featuring The Fast ...

ESPN promotes the Cup Of Dreams as it enters the third round

26 Dec 2012 | by Maisie McCabe

newspaper print campaign will start on 5 January. The TV campaign will also include the film Play Room ...

Butlin's returns to TV with 'altruistic' mission

21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Khil singing in a 1970s recording, "can t help but make people smile". She added that the TV ad iwas ...

Aldi bucks trend as 'big four' withdraw Christmas ad spend

20 Dec 2012 | by Matthew Chapman

Aldi has significantly increased its TV and press Christmas ad spend at a time when the "big four...spender in terms of TV and press advertising having spent 11.8m, just ahead of Asda with its spend of ...

Cadbury to bring playful element to Creme Egg

19 Dec 2012 | by John Reynolds

Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

media, stadium TV commercials, perimeter boards and outdoor advertising across the city of Eindhoven ...

ASA clamps down on 'unsuitable' horror and crime movie ads to protect kids

18 Dec 2012 | by Matthew Chapman

children from seeing it. Universal Pictures has been told it can not broadcast the Savages ad on TV ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

normally did this late in the night as we sat up making needless changes to a perfectly good TV film ...

MBA wins foreign exchange client

18 Dec 2012 | by Maisie McCabe

be digitally led, it is thought that MBA will also look at TV and other media. It is understood that ...

Wickes appoints OMD UK to search account

18 Dec 2012 | by Maisie McCabe

last year . Wickes introduced the Wickesy the dog in September, in a social media and TV campaign ...

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