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JCDecaux to target shoppers with 400 digital screens outside Tesco

14 Jun 2013 | by Arif Durrani

times as big as BARB. And it's growing by 5,000 every year. "Instead of TV areas we can now plan by ...

Channel 5's Big Brother returns with Very.co.uk partnership

13 Jun 2013 | by Arif Durrani

items in this season's reality TV show. The latest wave of activity hopes to build on the Very.co.uk ...

ITV launches ad-free subscription catch-up service

12 Jun 2013 | by Maisie McCabe

viewers the choice to watch content with or without advertising." Last month, Tesco s Clubcard TV ...

Stella Artois Cidre to launch weather-activated ad campaign

12 Jun 2013 | by Arif Durrani

Artois Cidre across TV, cinema, outdoor and digital. Andy Logan, marketing manager for Stella Artois ...

Twitter engagement boost for Pepsi Max with Beyonce campaign

11 Jun 2013 | by Arif Durrani

where our audience is. Twitter is tightly linked with music and TV, so launching our biggest competition ...

MEDIA360: SkyIQ data could increase sales by 5% says Homebase marketer

10 Jun 2013 | by Louise Ridley

Homebase expects to increase sales revenues by five per cent by combining TV viewing data from...individuals had seen a TV ad for a bank holiday weekend promotion, and then followed up with a purchase in a ...

BGT final down 1m despite Simon Cowell's egging

10 Jun 2013 | by Maisie McCabe

per cent share of the TV watching audience. When the contribution of ITV +1 is included the ...

MEDIA360: Viewers suffer from 'TV cold turkey' says Thinkbox

06 Jun 2013 | by Louise Ridley

Depriving viewers of live TV is like depriving them of food, Thinkbox's research and planning...behaviour on linear TV and video on demand (VoD). For the research, 18 households in the UK were deprived ...

MEDIA360: Media agencies lead on disruption, says Virgin's Dodds

06 Jun 2013 | by Chloe Smith

Dodds heads up Virgin Media's marketing efforts, which included TV ads that appeared to "interrupt ...

MEDIA360: Cookie is the audience, says Google's Mark Howe

06 Jun 2013 | by Chloe Smith

while watching TV or walking down the street, "they are not looking around, they are not seeing what is ...

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