17 May 2013
| by Priyanka Mehra Dayal
advertisers to target the seven million TV buying users better. It uses data such as audience demographics ...
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family...recent TV ad embedded with Blippar had revived the "shared experience" of TV ads, which has been lost now ...
online/apps now taking 5% share of digital listening, the same share as TV. With the growth of listening via ...
17 May 2013
Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and ...
17 May 2013
bring it to TV. It was created by Stephen de Wolf, Alex Delaney and Oli O'Neill, and directed by Simon ...
16 May 2013
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried...the death of conventional TV. Sort of.
Actually, Tim Armstrong, the chief executive of AOL, didn t ...
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013....wider TV ad market is likely to be down by around 1 per cent this year.
Last week, the Advertising ...
comparable old media channel. TV and digital both experienced a similar situation to mobile in the early ...
16 May 2013
The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by ...
15 May 2013
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots ...