Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
sponsorship of the Torch Relay to build relationships with communities right across the UK. Do you think ...
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A view from the top
14 Mar 2013 | by Nicola Mendelsohn
responsible for creating the Olympic Torch Relay last summer. Wednesday saw the launch of the inaugural ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
involved, such as the torch relay. RL: The use of Twitter was quite good; they had the medal winners ...
Godric Smith and Greg Nugent unite for 'discreet agency' launch
09 Jan 2013 | by John Owens
the Olympic Comms Directorate. Nugent s role took in volunteer programmes, the Olympic Torch Relay ...
Radio sponsorship and promotions rise 8% in 2012
21 Dec 2012 | by Arif Durrani
year s most successful S P campaigns have included Coca Cola's Olympic Torch Relay campaign running ...
#aoty12: Sponsorship Agency of the Year - Best of the Rest
11 Dec 2012 | by John Reynolds
Access also helped Lloyds TSB create cut-through and community celebration around the Olympics Torch ...
VisitBritain hands top marketing job to Croft
26 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Jubilee, the Torch Relay and the London 2012 Olympic and Paralympic Games, Croft is keen to "convert" the ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
. BMW Its Olympic Torch Relay association was seized on by BMW dealers, which activated ...
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
. In addition, Coke's torch relay 'Finale' concert was a viral success, boosted partly by artists such ...
Marketing Q & A with former Olympic medallist Brendan Foster
13 Nov 2012 | by John Reynolds
1932 commercial sponsorship of the Games, but their big inspiration was the Torch Relay, which ...
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