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A view from the top

Tobaccowala are aligning with to expand the ad tech, data management and next-generation storytelling ...

Branding is dead, long live media?

reversed by putting media and tech relationships first. And those agencies and clients that embrace the ...

A warning for those plotting a digital shopping spree

2018, on acquisitions. The focus will be placed on bagging tech and software businesses in emerging ...

The ad industry could do with a few more grey hairs

, especially on the tech side of the media industry, where forty- and fiftysomethings are thin on the ground ...

Forget SXSW, it's time brands looked elsewhere for exciting new things

Spending five days over in Austin, Texas, to pick up tips on the best-covered tech conference on ...

Big data without the human touch means big waste

campaign created by the tech industry to freak everybody out.' There's certainly plenty of evidence of big ...

Tech: 3D is a technology without vision

In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

Frictionless augmentation is getting closer to becoming reality

significant foray into wearable tech. While the project is clearly more than just a set of breathless concept ...

Tech: The power of the 'Internet of Things'

This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers

Think BR: Why the ad tech sector must get better at speaking the language of marketers

s products. One of the major strings to the ad tech industry s bow when it comes to "talking ...

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