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Social Media: Q&A

11 Jul 2012 | by Sarah Shearman

The heads of social media at two global brands reveal how they arrived at their positions and the

Youth and social media

04 May 2012 | by Sarah Gale

their lives are planned via social media and where there is no such thing as going online , more a ...

Big banks shun social media

03 Aug 2012 | by John Owens

Britain's banks are shunning social media engagement in spite of the growing reputation crisis...companies said they intended to invest in social media activity, but this fell to just eight per cent in Q1 ...

Being uncomfortable with social media

13 Apr 2012 | by Ines Nadal and Tara Beard-Knowland

Half of businesses feel their social media skills are either below their industry average or very...explore how businesses are adopting to the social media age, investing in and getting value from social ...

Wonderbra hires social media agency

17 Aug 2012 | by Sarah Shearman

Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online....audience. It will be creating the social media component of a brand campaign due to launch later this ...

Mercedes seeks social media shop

01 Mar 2012 | by Anne Cassidy

Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted...social media activity. The brand is aiming to reach a younger audience via social apps. Its recent ...

Social Media Week: The Socialympics

23 Feb 2012

Twitter, Facebook and smartphone technology will turn London 2012 into the biggest social media...the first truly social Olympics. With that in mind, we kicked off London Social Media Week at Engine ...

Think BR: Social media matters

14 Feb 2012 | by Philip Hughes

Being transparent on social media does not have to come at the expense of creativity, writes Philip...though the social media landscape is shifting and reaching a turning point. Brands seem to be spending ...

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media.... Repucom and partner company Sport+Markt tracked the social media impact of Baumgartner s pioneering leap ...

Think BR: Achieving social media success

07 Sep 2012 | by Ines Nadal

Despite people predicting the end of social media every time Facebook shares drop, social media is...disappear in the future and new ones will emerge, but what we can't deny is that social media has changed ...

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