Being transparent on social media does not have to come at the expense of creativity, writes Philip...though the social media landscape is shifting and reaching a turning point. Brands seem to be spending ...
Despite people predicting the end of social media every time Facebook shares drop, social media is...disappear in the future and new ones will emerge, but what we can't deny is that social media has changed ...
A look at the performance of Starbucks in social media over the past four months....technology, this is an important introduction that underlines Starbucks' understanding of social media ...
A look at the performance of Barclays in social media over the past four months.
A look at the performance of Santander in social media over the past four months
For months now, the sound of marketers excitedly scrawling the words 'social media' on whiteboards...surrounding Twitter and Facebook, social media is just another channel and should not be viewed as the be-all ...
When trying to understand social media we need to think critically and be aware of contrary...statistics and data and especially when we use it to understand social media. Numerous studies have tried ...
seen to use social media is no longer an objective for marketers, nor even their agency partners. As ...
It is not often that industries take collective leave of their senses. And there are few things more unnerving for a commentator than all concerned doing very odd things. You get to the point where you believe that 20,000 lemmings can't be wrong.
Recent events have proved one thing - social media is a powerful communications tool....marigold gloves to clean up the mess. But social media is still a channel. What it is able to do better ...
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