Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
branded material meets social media.... It is fascinating to see content that started off on mobile and social media "trade up" to ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
on social media, their favourite beer brand should be aware of it and know the fan is at the game. It ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
consumers' personal doorways than ever before through social media, it must be tempting to make a clumsy ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
to social media, as well as collect measurable signals of engagement which you can attribute both to ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
using feedback data, plus its social media popularity and competitive pricing, to gain more customers ...
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
e-mails, texts, social media networks, search engines - many would be lying if they did not admit that ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
, downloads, video streams and other stuff around virals and social media. We can weight things according to ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
brands that engage with consumers Database marketing Where database marketing and social media ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
With the right database tools, brands can use social media to identify consumers' interests, and...latter of which recently appointed its first social media chief. These global brands have made social ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
eye-catching, highly targeted way of driving people online. Integrated with social media, it enables brands to ...
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